Features
Everything you need to understand creative performance
Bring creative, media performance and campaign data together to understand what works, why it works, and where to improve
Every Creative, One Workspace
Bring live and historical creative from every connected channel into one searchable visual workspace.
Connect Your Media Channels
Connect social and programmatic platforms via API and automatically bring your creative and campaign data together.
Understand Creative Performance
Analyse every creative and connect its attributes to performance to uncover what consistently drives results.
Built for teams serious about creative performance.
Features
Three layers. One view of creative performance.
Omnitor brings together what is inside your creative, how it performs, and the context in which it ran. Explore each layer to understand how the full picture comes together.
01 CREATIVE CONTEXT
Understand what is inside every creative
Omnitor analyses every creative in your library and turns what it sees into structured, searchable data. Instead of manually reviewing hundreds of ads, you can understand the creative choices being made across your entire media operation.
Visual Attributes
Identify products, people, colours, formats, styles, logos and other visual elements.
Messaging & Branding
Understand headlines, calls to action, brand presence, offers and the messages used across your creative.
Compare creative attributes to see what appears most often and how it evolves.
02 PERFORMANCE CONTEXT
Know how every creative actually performs
Connect creative intelligence directly to media results. Omnitor brings performance data down to the individual creative, so you can move beyond campaign averages and understand the performance of the assets themselves.
See spend, impressions, clicks, CTR, CPC and other available performance metrics against each creative.
See your strongest and weakest creatives and compare results across channels, campaigns and time periods.
Put results into context with historical performance, helping you understand whether a creative is actually outperforming what is normal for your account.
03 CAMPAIGN CONTEXT
Understand the context behind the result
Performance never happens in isolation. Omnitor adds the campaign structure around each creative, helping you understand where, why and under what conditions an asset was used.
Campaign structure
Connect creatives to campaigns, objectives and the wider structure in which they ran.
Structured taxonomy
Bring consistency to naming and taxonomy so creative analysis is built on clean, comparable data.
FAQ
Questions about features and usage
A closer look at creative analysis, performance data, taxonomy and the insights Omnitor brings together.
What does Omnitor analyse in a creative?
How does Omnitor connect creative attributes to performance?
What is the taxonomy layer used for?
Can Omnitor identify naming and taxonomy issues?
Can I analyse historical creatives?
Ready to see what your creative can tell you?
Discover the patterns behind your performance with Omnitor.